Infinite Media prides itself in providing the freshest, most relevant and up-to-date lists available. Our process begins with a detailed examination and evaluation of your business and direct marketing goals, which ultimately leads up to our in-depth recommendation.
How Infinite Media Recommendations Are Prepared:
- Understand the client’s product
- Understand target(s) for client’s product(s)
- Get information from client on what marketing efforts they have used in the past
- Find out what has worked and what hasn’t worked—if possible, get actual data on what they have used including response results
- Listen for, and carefully note any special requirements—for example, they are interested only in catalog lists; they do want to see lists from their direct competitors because they are prepared to swap names, etc...
- Establish the volume of names required
- Determine if list needs are price-driven or quality-driven
- Evaluate current and former list broker sources and relationships
- Find out if they have a list that is now on the market
- Determine seasonality—for example, they mail only in the spring or fall, or they order every month or quarter
- Identify list types used - dm lists, or also telemarketing lists, email lists, package inserts, etc.
- Establish the time frame in which the recommendation must be generated
- Agree upon the delivery date for actual names
- Scan universe of lists to find possible candidates
- Select only those most closely fitting objective
- Select only those from reputable sources
- After initial selection, get client feedback
- Negotiate pricing, terms, etc on behalf of client
For a refreshing look at the possibilities for your business, please call us at 914-949-1547, or e-mail us at mail@infinite-media.com