Business Direct Mail Lists

Companies of all sizes and industries are increasingly turning to mailing list brokers to help them with their marketing campaigns and tactics. Business direct mail lists use the postal service to deliver advertising information in the form of a letter, brochure, post card, or other promotional material. This type of advertising can help a company draw in new business and increase sales with existing customers. Like a business e-mail list, this type of marketing is inexpensive, targeted only at likely customers, and is not difficult to do. The ease of direct mail marketing makes it a viable marketing tool for small companies as well as large Fortune 500 companies.

The Internet has brought about an entirely new type of marketing. Business e-mail list marketing is similar to direct mail marketing, but instead of sending materials through the postal service it is sent via e-mail. Prior to 2003 it was much easier to send marketing materials via email. In 2003 the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed. CAN-SPAM establishes requirements that companies who market through email must meet. Companies who buy email list from a broker may have some assistance in meeting some of these requirements.

Requirements of CAN-SPAM:

• All emails must contain valid header information, including routing information
• Subject lines that are deceptive to the recipient are prohibited
• Opt-out method must be present in each email
• Email must include the sender's physical mailing address and be identified as an advertisement

Using a mailing list broker to get an email marketing campaign up and going is advisable. When you buy email list from a broker they can provide you with valid email addresses of business contacts that are likely to do business with you. Like a business direct mail lists, these contacts are highly targeted towards the customer you are trying to attract. Contact Infinite Media or refer to mailinglists.com for more information on targeted business mailing lists.